Omnichannel marketing, a secret to boosting your business! In the last few years, the consumers have changed a lot. Due to this, the expectations of consumers have also changed. Now it is not about buying the products, but the consumers also want to have good experiences. These experiences are essential according to the consumer perspective.    Consumers want to interact with the brand while buying. It makes it crucial for marketers to provide a better experience to consumers. As a result, marketers realize the use of omnichannel marketing. What is omnichannel marketing? Omnichannel marketing means creating your brand presence in both online and offline channels. There is a multichannel sales approach that provides the customer with a great experience. In this marketing, both online and offline channels work together to give a customer a unified experience. If the customer buys from the store or via phone, the experience will be better for them. Examples of omnichannel marketing include: A customer receives a message after buying from the store. A customer gets an email after buying online. Omnichannel marketing is helpful. It gives a positive and a better experience at every stage of buying. It helps in building the positive image of your brand. The strategy of the marketing process is to provide a seamless experience to consumers. Omnichannel makes the interaction process easy for the brands. It is a strategy based on customer behaviour. This strategy provides the customer with different ways to communicate with the brand. It helps in increasing the engagement of the brand and customers. It is a convenient process for brands. Statistics About Omnichannel Marketing: The preference for omnichannel campaigns increased by 14.8% in the last few years. Omnichannel campaigns that involved SMS were likely to get 47.7% more conversions. SMS earned an average of 14.2 CTR and 2700% ROI.  Purchase frequency is 250% higher on omnichannel. 90% of customers expect consistent interactions across many channels. DO’s & DON’Ts you should leverage in omnichannel marketing: Never avoid noting customer behaviour. Understand customer behaviour. After-sale do not forget your customers. Engage. Build and develop communication. Do not be limited to using a single channel. Leverage multiple channels usage. Retain your visitors. For constant success focus on retaining and building strategies for this verticle as well. Not using tools. Doing everything manually may cost you time and money hence, invest in the right tools. Remember to choose the right tool don’t decide in hurry. Get rid of sending sales messages. Send a message to improve relationships. How to develop the right strategies? 1. Do best for customers: Omnichannel marketing is all about great customer experiences. Focus on customer needs and what they want from you. Do the best things for the customers and implement them. The customer should get the information in an easy way about the product. 2. Use the data: Utilize the data which you have. It helps to understand customer behavior. The companies use the software to record consumer data. This data helps in the interaction process with the customers. 3. Customize journey: Data analysis helps to understand the customer journey. Use this data to create personalized messages for the customers. Target the customers with the messages that make them interested. 4. Customer Care: Help the customers in the right manner. Customer care is for the convenience of the customers. It provides comfort to a customer while buying. If customers find some issues, then help them in a better way. Offer help options to the customers for a better experience. 5. Track Customer journey: Omnichannel marketing helps to understand the behavior of a customer. Every single method is tracked using this method. Collect the data and track it. This will help to frame the other strategies for your brand. 6. Establish trust: Consistency is very important in marketing. It helps in enhancing the user experience. If the customer relates to the experiences, then it will build trust. Avoid these mistakes in the omnichannel marketing process: In omnichannel, we get many opportunities to increase conversions and sales. If you perform mistakes then you can lose your customers. These mistakes can decrease sales. Hence, you need to avoid the mistakes that are mentioned below. 1. Inconsistent messaging: Consistency is very important in marketing. The messages are a promise to the customers. To build trust, you need to send messages consistently. It will create loyalty for the brand. 2. Irrelevant content: Send the content that is useful for the customers. If you send irrelevant content, you might lose a customer. Send the relevant content and build engagement with the customers. 3. Lack of customer service: Establish customer support for the consumers. It will help in resolving the queries of the consumers. It will help to improve the customer experience while buying. 4. Not using automation: Various automation tools help in omnichannel marketing. Use the tools to understand the behavior of the customer. Use the technology to improve the customer experience. Take the feedback from the customers and understand your mistakes.  Using Omnichannel Marketing can give a consistent experience across all the channels. If you do this efficiently, it will increase customer engagement.  There will be a rise in the use of omnichannel marketing in the future. The companies have understood the importance of using this technique. Therefore, it will be used by many companies in the future. I hope you’re using it. If not let us talk today to implement the secret of growth to your brand. 

Personal branding fundamentals and introduction. What is the best way to get started, and who is it for? I’ve heard a lot about developing a personal brand, but I’ve never known where to begin. In my head, I’m completely befuddled! If that’s the case, you’ll gain complete understanding today. So, before I begin, I’d want you to consider the following: To establish your brand, you must put up the effort, devote time, and be patient. Personal branding is a never-ending adventure that opens doors to possibilities you might never have imagined. A personal brand is built on a platform where your target audience is available.   What is the definition of a personal brand? A personal brand is a deliberate and planned attempt to establish a favorable impression of a person. It’s a continual process with no end in sight. As a result, the only option is to show up.   What is the best way to begin developing a personal brand? A lot of focus, effort and time is required to develop a personal brand. I want to make things easier for you. I have separated it into 7stages, so you may start planning right away; after reading this article. A personal brand is one of the most effective ways to introduce oneself to the rest of the world. A personal brand aids in the development of trust among the target market. This is why having a personal brand is so important.   I hope you will take action since here are some practical suggestions based on my many years of expertise. You should begin to work on developing a brand for yourself so that you may improve and expand more quickly. A personal brand has a bright future ahead of it. Building your brand is something you can’t afford to overlook. You will never miss an opportunity if you begin now.   There’s a lot to discuss when it comes to personal branding. Is there anything I’m missing? Please add your thoughts in the comments section.

How to do content marketing on LinkedIn? How to do content marketing on LinkedIn? How to do content marketing on LinkedIn? How to do content marketing on LinkedIn? How to do content marketing on LinkedIn? If marketing were a concert, then the content would be an award-winning artist! LinkedIn is a social network just like other social networks like Facebook, and Twitter. The difference between LinkedIn and other social media is that LinkedIn is a professional social network. Most of the user’s platforms use it to find jobs, make professional connections, and engage with others in the industry. It helps businesses to establish their network and generate leads. Because it is full of business professionals and decision-makers, the platform has become the choice of marketers on LinkedIn. It is a place to connect with a professional audience. Marketers leverage this platform to increase brand awareness and build trust. The marketers witness that LinkedIn provides a massive amount of organic traffic compared to other social media platforms. The platform is very effective for B2B and B2C for the lead generation process. As a result, the revenue of the company also increases. With the help of a marketing strategy, you can increase the conversion rate and evolve your business. You can make your business into a popular one. How do you develop the right strategies for LinkedIn Content Marketing? The right strategies can help you in successful content marketing on Linkedin. These can help to grow your business and brand awareness. ·       Identify your goals: Identify the goals which you want to achieve due to content marketing. In this way, you can make the plan and choose the right strategies. The aim could be anything, it can be increased reach or sales. ·       Plan your content: To achieve better results, you need to plan the content. You have to make a content calendar for yourself. In this way, you can share the content consistently on Linkedin. You will save time by planning your content early. Also, you can focus on finding the right content for the audience. ·       Choose content type: You can post various content types on Linkedin like articles, text posts, images, carousels, etc. Pick the content type as per your choice. Find which content type works on the platform more. According to that, choose the content type for creating content. ·       Create original and authentic content: Understand what your audience wants and create the content according to that. Create the original content for your audience. Don’t try to copy the content. Authenticity is important for the audience to build trust. Create relevant content so the audience can relate to it. ·       Sharing and promotion: Post the content at the right so that it can reach the targeted audience. Share and promote the content on the LinkedIn groups. In this way, your content can reach many industry professionals. You can also share the links on other social media platforms. Some Statistics: LinkedIn has more than 800 million active users. The amount of content shared on LinkedIn has increased by more than 50%. Posting content on LinkedIn generates 15x more impressions. 15% of marketers are creating content on LinkedIn. 55% of decision-makers use LinkedIn content to examine organizations. 10% of marketers are investing in LinkedIn. Why is it essential to avoid outdated strategies: ·  Making it all about you:  Many businesses make their feed about their business, not about customers. Customers don’t want to know about the qualifications, they want to know how the product can help them. Tell the benefits of your products to the audience. ·  All about selling: Of course, you want to increase your sale for business growth. But don’t try to promote the content all the time. Instead, add value to the audience through your content. If the customer finds it useful then they will buy your products. ·  Lack of engagement: Engagement is necessary to build trust among the audience. After posting, take out some time to engage with the audience. It increases the communication between you and your customers. Ignoring the engagement can cause loss of the customer. ·  Not having content strategy: Content strategy is essential in content marketing. You can create good content with the help of strategies. It helps in saving your time in the content creation process. In this way, you can create and publish content consistently on the platform. Content Marketing can help in building a social presence online. It is useful in increasing brand awareness and sales. If you do this efficiently, it will increase the engagement with the audience. Last but not least… Use the right strategies of content marketing to grow on LinkedIn. Follow best practices and avoid mistakes. Content Marketing proves to be useful for every business. Most businesses are leveraging content marketing to grow business. There will be a rise in the use of content marketing on LinkedIn in the future. The platform provides many opportunities to grow.

How To Find Content Ideas? What I should share on Social Media? [PART 1] Contents which are incredible come from a decent topic – something that people are browsing for and enthusiastic about knowing more about. It doesn’t matter in which industry you are whether you are a Content Writer, Social Media Manager, Graphic Designer and so forth. There is a requirement of Content ideas to make your Content. There is a behind-the-scenes look at each post, video, and Story which we shared. You will find the content here and there and everywhere but to recognise it or analyse it is the only stuff you have to do. To help you get turned on, here is a guide to some most relevant content ideas that you will find around you and you are encircled by these ideas. Tips related to your niche- Share relatable and valuable information with people in your field. For instance, if you are a content writer, your audience will require writing tips from you. Hence, you can share the tools to use while writing, and how to find clients. Behind the scenes of your work life- If individuals are choosing your content they must be curious about what is happening behind the scenes. What sort of struggles do you confront while creating any type of content, the disturbance that is held while recording it. It is a path of entertainment also and your audience will show much enthusiasm towards it. Share someone’s else inspiring story- When it comes to stories, people love listening g and inspiring them the most. This is because most of this generation are fighting for their survival, and some are in an economic recession. And these tales will serve as a beacon of illumination or a beam of hope. Share fun facts about you- Besides your professional life, the audience is fascinated by what your life looks like. Reading up mysterious realities about you will be cherished by them. For example, your childhood nickname, your bad habits, or your school-related memories. Share a quick time-saving tip- Everyone is juggling with time management. There are several articles, podcasts, and videos available on this hot issue. Giving a clever or simple free tip could be beneficial to both you and your target audience. Firstly it will add value to their lives and secondly they will engage these kinds of posts of yours and it will increase your reach. Share what’s on your bucket list- In Everyone’s life, there is a dream list, your audience would also have it. They will be awaiting your presence if they uncover something that unites you both. Probably they will interact with you and if they post anything related to dreams, chances are there that maybe they will tag you and let people know that you have encouraged them to do this. Shout-out to your top Followers- People follow you because they appreciate something in you or they are inspired or motivated by you. They will cherish you if you acknowledge their statements and DMS. They’ll discover you wondering if you bestow them a hand. They will also be able to tell you apart from other people if they recognise you. Talk about your morning routine- If you want to live a healthy lifestyle and develop good morning habits, you should notify your followers. This will allow them to know how committed you are to a morning routine and I am confiding you people love watching routine concepts.   A TED/JOSH Talk you enjoyed and inspirational quotes- Your social media account should not be centred around your niche only, other considerations include what you see on social media, what you want to see, and how you get motivated. And the best way to do this is through a TED/JOSH talk. An encouraging quote might help you connect with your fans.Out of all the moves of social media, social sharing is perhaps the most basic concept. But that doesn’t make it straightforward. There is yet a lot of strategic thinking that should go into choosing what, when and where to share.Recognizing the audience, the commitments of significance and the impediments to developing pleasure can enable you to determine the straight way to use each aspect of a social post and data that you prefer to compile when you start sharing, and your technique. Allows for optimization. At its core, social media is all about discovery. Agree?

If you want to go viral on Linkedin you need to understand the meaning of viral. Content that goes viral is relatable, true, informative or helpful. If people love your content it goes viral. You need to meet 100% requirements of a post that performs well. Below I have discussed 5 important points that help a post to perform well. You need to learn from the examples that I have attached below: 1. First 3 lines (15% out of 100) These 3 lines are going to help people in decisions making to click on the SEE MORE button to read your entire post. You need to make your first 3 lines real, interesting, surprising, shocking or something that touches their emotions. But remember to be real. In my case: I started this post with 3 lines that may catch the attention of people. This was a real-life incident, I started with the point of conversation. I added a hook in the first line and then started talking about it. The reason people will click on the SEE MORE button is because of curiosity. 2. The body ~ message (20% out of 100) What message you want to share in your post, matters a lot. Make sure to make the message of your post worth sharing. 3. Hold the attention (25% out of 100) The moment you got them to real first few lines of your posts, make sure to hold their attention while doing this: 👉 Giving them new information 👉 Touching on their emotions 👉 Helping to make their life better 4. CTA (15% out of 100) If you don’t have at least 1 CTA you will miss them in the end. Hence ask them a question, tell a behind story or allow them to explore your profile. I have added 2 questions so that they can answer in the comments. 5. Add media: picture, GIF or video (25% out of 100) Make sure to add some media as well with your Linkedin posts. You need to give them multiple reasons for reading you. When you add any picture, GIF, document or video in your post that gets extra attention. Last but not least understand that it is not about viral posts, it’s about your consistency. I have viral posts every week but along with this, I have some posts that are not performing well. So the growth always goes up and down in the graph. You need to promise yourself to be consistent and make posts for IMPACT. ➡️Which post has been viral for you? Do you have a 100 count on your posts?

These tips will help you communicate nicely with your prospects. If you are willing to generate lead organically with no money investment than you should take care of few things: 1. I am following up. Get a reason to talk with them. Do not let them know that you’re doing a follow-up. Make them feel that you did more research about their concern. 2. Did you see my mail? Instead of going to them directly with a question do try to think that they might be busy. Say in this way: I understand your busy schedule; did you get an opportunity to review the mail? 3. I guarantee you 100% growth. Do involve them in the conversation. Avoid saying guarantee but tell them how you can do it in real. Guarantee may work for you fully or it may spoil the impression as well. 4. I know well your target market. Do not leave them in a situation where they feel you do not need them. Say in this way: I have been quite familiar with this industry and your target market. I would be still interested in knowing your experience.  5. I have the best offer in the market/industry etc. Don’t compare yourself with your competition. This is why you can help them accurately. Tell them the work scope and efforts that you will put instead of telling them you’re offering the right price. 6. You’ve poor performance in the past. Never ever make this mistake. Let the client know what could have been done but it didn’t happen instead of telling their poor decisions. Show the difference positively. 7. I know better than you. You might know better than your client for sure, but don’t forget to respect their knowledge, interests, and perceptions. Give them enough time to speak and tell you entirely. 8. Can we talk? Don’t ask. The client might be too busy for you. Give them an idea for the call. Tell them you have an update/new information/anything of their interest. This way they might find time to have a call with you. That’s all for the day. Do you need part 2 of this? Let me know in the comments.

Hi, you are going to learn a lot today. Because I am sharing what I learnt in 10 weeks of Linkeidn Creator Accelerator Program. I am sure you can easily relate to this. Well let’s get started! 10 things I learnt in 10 weeks of LINKEDIN CREATOR ACCELERATOR PROGRAM: Stick to your niche but do not restrict yourself to talking about trending and things happening around your life, industry, city, country or in the world. Linkedin is for all. Well, I used to believe this even before but when I got to meet various people coming from so many different industries made me think in that way once again. It is not about content but conversation. I successfully initiated conversations in almost every post I made, am proud of myself. You should follow the post formula I shared in my previous posts to follow the same. Collaboration is a win-win deal. Always do collaborate on relevant topics and share that adds value and helps many. To get Linkedin News features multiple times a week or once, try to follow trending topics and share your honest point of view. Consistency is in your mind. You know it’s your birthday week. You will not be able to share content; now what? You plan it a week before. Simple as that. I accepted the fact I have a busy schedule. To manage, I need to either adjust a few things or overwork. Burnout. I faced burnout in the 6th week because I could not take any break for one and half years. I was continuously working every week and for more than 12 hours every day. I decided to go on a trip and give myself a break. I planned my content and went to GOA. Although it was a workcation, it still helped. You feel you can’t do this and that many times but when you do, you feel better. I had promised Saturday Hindi lives. One Saturday, I wasn’t willing to host the Linkedin live, but the moment I did, it felt good. Break, health & your peace is above anything. Always allow yourself some time to get recharged, do not force yourself to post. Force can never get anything in your favour. Understand the difference between “PUSHING” and “FORCING” yourself well. Acceptance & mindset. So mindset plays a huge role but above that is acceptance. The moment you understand and realise with an open mind what this commitment is going to take… you will make the right decisions. That’s all. Although this is part 1 of LiCAP learning. Please stay tuned, I will be sharing what I learned from my mentors Ankur Warikoo, Radhika Gupta, Pooja Dhingra and Nuseir Yassin. Which point out of 10 learnings, you can relate with?

Brace yourself for a fresh perspective on how content is rewarded, the reach of certain posts, and yes, fewer selfies! 😮  Focus on Knowledge and Advice: LinkedIn users have expressed a desire for valuable content grounded in knowledge and advice. That’s why the platform now prioritizes posts that offer insights, expertise, and practical tips.  So, if you’re sharing your expertise, you’re more likely to be seen. For Example, My post just announcing something will get lesser reach than a post announcing the achievement with tips on How they can achieve too.  Increased Visibility to Followers:  When you post on LinkedIn, your followers now have a higher chance of seeing your content. Users have indicated that they find it most valuable when the content comes from people they know and care about.  So, cultivate your network and engage with your connections. For example: if I have 80k followers and I interact with not more than 1000 of them; then it will have an impact.  Relevance is Key:  The algorithm evaluates posts to determine if they contain knowledge and advice. If so, they’re shown to users who are likely to find the information valuable.  So, think about your audience and tailor your posts accordingly. For example, if you’re a software developer sharing coding tips, your post will be shown to users interested in programming and technology.  Genuine Engagement Matters:  Genuine and meaningful comments now play a crucial role in post visibility. The platform rewards posts that spark authentic conversations and discourage empty comments.  Engaging with commenters and nurturing discussions can further enhance your post’s reach. For example, if you respond thoughtfully to comments on your post and foster meaningful discussions, it signals to LinkedIn that your content is generating valuable engagement.  Perspectives Drive Impact:  LinkedIn appreciates posts that offer unique perspectives and insights. Content that combines sharing, opinion, and advice tends to resonate with audiences.  Be creative, showcase your personality, and leverage your expertise to stand out in the crowd. For example, if you share a personal story related to your professional journey and provide actionable advice, it will capture the attention of users looking for relatable experiences and guidance. Remember, the goal is to provide relevant, informative, and valuable content to LinkedIn’s professional community. While viral content may dominate other platforms, LinkedIn aims to create a space where meaningful conversations and connections thrive.  Stay updated, adapt your content strategy, and continue sharing your expertise. Your insights can make a difference on this dynamic professional platform!  

From Editing to Innovating: How LinkedIn’s AI Integration Revolutionizes Profile Optimization and Content Generation.​ LinkedIn, the leading professional networking platform, is embracing the power of artificial intelligence (AI) to enhance users’ experience and streamline content creation. With the introduction of AI-generated posts, editing tools, and profile content generation, LinkedIn aims to provide a time-saving and creative solution for its members. 1. AI-Generated Posts: Crafting Compelling Content in Seconds LinkedIn is currently testing a groundbreaking feature that allows users to generate posts using AI. With a simple 30-word prompt, members can quickly receive a draft post, saving valuable time and effort in content creation. This AI tool empowers users to effortlessly create engaging posts and enhance their networking across the platform. 2. Refining and Polishing: AI-Assisted Editing Tools The AI tool developed by LinkedIn doesn’t stop at post-generation. It also offers users the ability to easily edit and refine the generated draft before publishing. This feature ensures that members can fine-tune their content, align it with their professional goals, and present themselves effectively to their connections and the wider LinkedIn community. 3. Personalized Ad Copy Suggestions: Leveraging AI for Effective Advertising  LinkedIn has already integrated AI capabilities into its ad copy suggestion tool. By utilizing data from marketers’ LinkedIn pages and Campaign Manager settings, this AI-powered tool generates multiple options for introductory text in ads. Marketers can input their copy and receive various suggestions, enabling them to optimize their advertising campaigns and improve engagement with their target audience. 4. Unlocking Profile Potential: AI-Generated Content for User Profiles In addition to post generation and ad copy suggestions, LinkedIn has also implemented generative AI capabilities to enhance user profiles and job descriptions. Through extensive testing, LinkedIn plans to make this tool available to all LinkedIn Premium subscribers, enabling them to create compelling and optimized profiles that stand out to potential connections and employers. With the integration of AI-powered features, LinkedIn is revolutionizing the way professionals create content, engage with their networks, and optimize their profiles. These innovative tools save time, stimulate creativity, and empower members to make meaningful connections in the professional sphere. LinkedIn’s commitment to leveraging AI showcases its dedication to providing a dynamic and efficient platform for professionals worldwide. Time is running out to elevate your LinkedIn presence and become a thought leader in your industry. With my 7+ years of experience and 200+ success stories, I can help you make this a reality. By working with an expert certified by LinkedIn and trusted by over 100k people, you’ll have the support and guidance you need to create a sustainable personal brand on LinkedIn.  

How to develop a content strategy that generates leads? If you have a great content strategy then you can gain several quality leads. I do generate leads in the same manner. All you need is to leverage these 5 Steps to generate more leads using content strategy. Step 1-Identify Your Audience: You need to identify your audience to create the content. In this way, you can target the right audience through your content. Know their demographics, and learn what they are searching on google. This way, you will share content matters with your target audience. Step 2-Start Keyword Research: For content to generate leads you need to know about the keyword that your audience is using while searching. You can use google and google keyword planner as well for this research and yes they are FREE to use. Step 3-Create High-Quality Content: You need to create high-quality content for holding the audience’s attention. Add value to the audience through your content. Quality means that you should share content that your audience would get from only you, hence you need to be creative and unique. Step 4- CTA & Conversions: To capture the leads you need to optimize the content for conversions. Your posts must end with a question or a curiosity. Step 5-Determine The Distribution Channels: Once you have created the content, the next step is to distribute it. You can use various social media to distribute the content. But I would recommend you to be on the platform where your audience is spending most of their time. If you want to build the content strategy to generate leads. Join the Bootcamp of content writing and marketing and increase the leads