The video version of this newsletter is here!
Tired of posting randomly on LinkedIn and hoping for the best? It’s time to take control of your LinkedIn marketing strategy and achieve real results. Today, I reveal the secrets to building a powerful LinkedIn Content Planner and Calendar for 2025.
First, Why do You Need a Planner?
If you’re wondering how to grow LinkedIn, the answer lies in strategy and consistency. To grow on LinkedIn, you should never run out of ideas. Clarity is important—from defining your target audience to understanding their pain points. Here are four key reasons why you need a planner:
- Consistency is Key: A planner helps you maintain a consistent posting schedule, crucial for keeping your audience engaged and growing your reach.
- Thought Leadership: Delivering valuable, planned content establishes you as a go-to expert in your field.
- Content Clarity: A planner helps you organize your ideas, map out themes, and stay ahead of the content curve, ensuring you never run out of things to share.
- Goal Alignment: Every post should contribute to your overall LinkedIn marketing goals, whether it’s lead generation, brand building, or community engagement. A planner keeps you focused.
The 2025 LinkedIn Content Playbook
1. Video is King
LinkedIn’s algorithm is prioritizing video content, so make it a central part of your LinkedIn marketing strategy. Carousels and images also continue to perform well.
2. Content Diversification
Mix it up! Educational posts are essential, but don’t shy away from entertainment, infotainment, and even controversial topics (with well-founded opinions). Storytelling and personal experiences create authentic connections.
3. Funnel-Focused Approach
Structure your content to guide your audience through the sales funnel:
- TOFU (Top of Funnel): Broad, relatable content that addresses common pain points and attracts a wide audience.
- MOFU (Middle of Funnel): More specific content like case studies, demos, and comparisons that target your ideal audience’s needs.
- BOFU (Bottom of Funnel): Highly targeted content designed to drive conversions, such as persuasive articles, UGC content showcasing results, and clear calls to action.
My Winning Formula
- Post Frequency: Aim for at least 3 posts per week (Tuesdays, Thursdays, and Saturdays are the best to post). This has worked for me as well as my clients.
- Content Variety: Mix educational, entertaining, and personal content to keep your audience engaged. You can skip entertaining content if it’s not your personality type.
- Trending Topics: Stay updated with industry news and trends to ensure your content remains relevant and timely.
Ready to Take Action?
Expanding your LinkedIn presence requires more than just understanding the algorithm and basic profile optimization. It demands a strategic approach that aligns with your goals and leverages the platform’s full potential.
As a LinkedIn coach, I specialize in helping professionals and businesses build authority and generate leads on LinkedIn. Whether you need a structured LinkedIn mentorship or hands-on guidance to elevate your brand, I’m here to help.