How to Find Content Ideas? What Should You Share on Social Media? [PART 1]
Creating great content starts with a simple question:
“What do people actually care about?”
Whether you’re a LinkedIn coach, social media manager, content writer, or graphic designer, content ideas are the fuel to your creative fire. But here’s the thing—great content isn’t “discovered,” it’s recognized. It’s already around you. You just need to know how to spot it.
This guide will help you explore powerful and evergreen content ideas that are already hiding in plain sight—waiting to be shared.
1. Tips Related to Your Niche
Your audience follows you because you know your stuff. So, educate and empower them!
Example:
If you’re a LinkedIn marketing expert, share tips on how to write scroll-stopping headlines or how to improve your LinkedIn content strategy.
👉 Bonus tip: Make your tips actionable and easy to try.
2. Behind-the-Scenes (BTS) of Your Work
People love authenticity. Show the real process—messy desks, last-minute edits, failed takes. It makes your content more human, relatable, and binge-worthy.
🗣 Especially if you’re into LinkedIn for coaches, showing the BTS of a client win or a content brainstorm builds real connection.
3. Share Someone Else’s Inspiring Story
Spotlight someone’s growth, journey, or transformation.
In a world full of hustle and burnout, real stories act as a beacon of hope.
Tag them. Celebrate them. Your audience will love you for this.
4. Share Fun Facts About Yourself
Let people see the human behind the profile.
What’s your guilty pleasure? A weird childhood habit? Or the story behind your brand name?
These posts work like charm for personal branding on LinkedIn and bring in the most genuine engagement.
5. Share a Time-Saving Tip
Everyone wants to save time.
Whether it’s a shortcut tool or a productivity hack, offer something they can use today.
Perfect for creators building trust and authority in LinkedIn content strategy or marketing spaces.
6. Share What’s On Your Bucket List
Your dreams spark curiosity and start conversations.
Planning to launch a podcast? Travel solo? Build a community?
Your audience might just say—“me too.”
This adds a personal layer to your LinkedIn coach or creator brand.
7. Shout-Out Your Followers
Highlight a comment, a DM, or a loyal follower.
It’s a simple gesture that shows appreciation and boosts your visibility through engagement.
People remember how you made them feel.
8. Talk About Your Morning Routine
People are obsessed with productivity and routines.
Whether it’s journaling, meditation, or just not snoozing the alarm—your morning habits can inspire someone to build their own.
This is gold content for LinkedIn personal branding.
9. Share a TED Talk or Quote That Moved You
Not everything has to be “expert-level.”
Share what inspires you—a TED talk, a Josh Talks video, or even a one-liner that gave you perspective.
You never know who needed that today.
Final Thoughts
Social media isn’t just about “what to post.”
It’s about:
✅ Who you’re speaking to
✅ What they’re struggling with
✅ And how you can help them feel seen or smarter
Content is all around you. Once you tune in, you’ll never run out of ideas again.