Unlock the Power of LinkedIn: 12 Steps to Turning Connections/followers into Customers.

With over 875 million users, LinkedIn is the largest professional networking platform in the world. It’s a powerful tool that can help you connect with potential clients and customers. However, it can be challenging to know how to monetize your network and turn your connections and followers into paying customers.

Here are some tried and true methods that I’ve personally used for the past seven years to monetize my LinkedIn network, as well as those of my clients:

1. Stay Active

The first step to monetizing your LinkedIn network is to stay active. Regularly post high-quality content that demonstrates your expertise and highlights your knowledge and experience in your field. Share articles, videos, and other content that your audience will find valuable and relevant. This will help you get noticed by the right people and position you as an expert in your industry.

2. Show Up

Commenting on other people’s posts is another great way to get noticed on LinkedIn. Leave thoughtful and engaging comments that show your expertise and remind others of your presence on the platform. This will help you build relationships with potential clients and establish yourself as a valuable member of the LinkedIn community.

Now, let’s dive into some monetization hacks:

1. Use Calls-to-Action (CTAs) in Your Posts

Including a clear and concise call-to-action in your posts is essential to direct your audience towards taking action. Whether it’s asking them to book a call, download a guide, or visit your website, a well-placed CTA can be highly effective in driving conversions. Make sure your CTAs are specific, relevant, and compelling to encourage your audience to take action.

2. Initiate Conversations

Don’t be afraid to drop messages to your connections and followers. Start a conversation, get to know them, and find out how you can help them. This will help you build a rapport with potential clients and set you apart from your competitors. When you take the time to get to know your audience, you can tailor your messaging and services to meet their specific needs and interests.

3. Avoid Being Too Promotional

While it’s important to promote your products or services, it’s crucial to avoid being too salesy. Take the time to get to know your connections and followers, and don’t push your services until you know they’re interested. Focus on building relationships and providing value to your audience, and the sales will come naturally.

4. Host Lives

One effective way to build a direct connection and communication with your LinkedIn audience is by hosting live sessions. This could be in the form of a Q&A, a webinar, or a live stream discussing a relevant topic in your industry. Not only will this help you establish yourself as an expert in your field, but it will also allow you to interact with your audience in real-time and address their concerns.

5. Connect on Other Platforms

LinkedIn is just one platform where your audience may be active. It’s essential to connect with your connections and followers on other platforms like Twitter, Facebook, or Instagram. This will help you understand their pain points and challenges better and provide solutions through your offerings. Building a presence on multiple platforms can also help you expand your reach and increase your visibility. 

In conclusion, unlocking the power of LinkedIn is essential to growing your business and turning your existing connections and followers into paying customers.

By staying active, showing up, using CTAs, initiating conversations, and avoiding being too promotional, you can monetize your LinkedIn network and achieve great success in your business endeavours.

So go ahead and unlock the power of LinkedIn – the opportunities are endless!