Brace yourself for a fresh perspective on how content is rewarded, the reach of certain posts, and yes, fewer selfies! 😮
Focus on Knowledge and Advice:
LinkedIn users have expressed a desire for valuable content grounded in knowledge and advice. That’s why the platform now prioritizes posts that offer insights, expertise, and practical tips.
So, if you’re sharing your expertise, you’re more likely to be seen.
For Example, My post just announcing something will get lesser reach than a post announcing the achievement with tips on How they can achieve too.
Increased Visibility to Followers:
When you post on LinkedIn, your followers now have a higher chance of seeing your content. Users have indicated that they find it most valuable when the content comes from people they know and care about.
So, cultivate your network and engage with your connections.
For example: if I have 80k followers and I interact with not more than 1000 of them; then it will have an impact.
Relevance is Key:
The algorithm evaluates posts to determine if they contain knowledge and advice. If so, they’re shown to users who are likely to find the information valuable.
So, think about your audience and tailor your posts accordingly.
For example, if you’re a software developer sharing coding tips, your post will be shown to users interested in programming and technology.
Genuine Engagement Matters:
Genuine and meaningful comments now play a crucial role in post visibility. The platform rewards posts that spark authentic conversations and discourage empty comments.
Engaging with commenters and nurturing discussions can further enhance your post’s reach.
For example, if you respond thoughtfully to comments on your post and foster meaningful discussions, it signals to LinkedIn that your content is generating valuable engagement.
Perspectives Drive Impact:
LinkedIn appreciates posts that offer unique perspectives and insights. Content that combines sharing, opinion, and advice tends to resonate with audiences.
Be creative, showcase your personality, and leverage your expertise to stand out in the crowd.
For example, if you share a personal story related to your professional journey and provide actionable advice, it will capture the attention of users looking for relatable experiences and guidance.
Remember, the goal is to provide relevant, informative, and valuable content to LinkedIn’s professional community. While viral content may dominate other platforms, LinkedIn aims to create a space where meaningful conversations and connections thrive. 
Stay updated, adapt your content strategy, and continue sharing your expertise. Your insights can make a difference on this dynamic professional platform!