If marketing were a concert, then the content would be an award-winning artist!
LinkedIn is a social network just like other social networks like Facebook, and Twitter. The difference between LinkedIn and other social media is that LinkedIn is a professional social network. Most of the user’s platforms use it to find jobs, make professional connections, and engage with others in the industry. It helps businesses to establish their network and generate leads.
Because it is full of business professionals and decision-makers, the platform has become the choice of marketers on LinkedIn. It is a place to connect with a professional audience. Marketers leverage this platform to increase brand awareness and build trust.
The marketers witness that LinkedIn provides a massive amount of organic traffic compared to other social media platforms. The platform is very effective for B2B and B2C for the lead generation process. As a result, the revenue of the company also increases.
With the help of a marketing strategy, you can increase the conversion rate and evolve your business. You can make your business into a popular one.
How do you develop the right strategies for LinkedIn Content Marketing?
The right strategies can help you in successful content marketing on Linkedin. These can help to grow your business and brand awareness.
·       Identify your goals:
Identify the goals which you want to achieve due to content marketing. In this way, you can make the plan and choose the right strategies. The aim could be anything, it can be increased reach or sales.
·       Plan your content:
To achieve better results, you need to plan the content. You have to make a content calendar for yourself. In this way, you can share the content consistently on Linkedin. You will save time by planning your content early. Also, you can focus on finding the right content for the audience.
·       Choose content type:
You can post various content types on Linkedin like articles, text posts, images, carousels, etc. Pick the content type as per your choice. Find which content type works on the platform more. According to that, choose the content type for creating content.
·       Create original and authentic content:
Understand what your audience wants and create the content according to that. Create the original content for your audience. Don’t try to copy the content. Authenticity is important for the audience to build trust. Create relevant content so the audience can relate to it.
·       Sharing and promotion:
Post the content at the right so that it can reach the targeted audience. Share and promote the content on the LinkedIn groups. In this way, your content can reach many industry professionals. You can also share the links on other social media platforms.
Some Statistics:
- LinkedIn has more than 800 million active users.
- The amount of content shared on LinkedIn has increased by more than 50%.
- Posting content on LinkedIn generates 15x more impressions.
- 15% of marketers are creating content on LinkedIn.
- 55% of decision-makers use LinkedIn content to examine organizations.
- 10% of marketers are investing in LinkedIn.
Why is it essential to avoid outdated strategies:
·  Making it all about you:Â
Many businesses make their feed about their business, not about customers. Customers don’t want to know about the qualifications, they want to know how the product can help them. Tell the benefits of your products to the audience.
·  All about selling:
Of course, you want to increase your sale for business growth. But don’t try to promote the content all the time. Instead, add value to the audience through your content. If the customer finds it useful then they will buy your products.
· Lack of engagement:
Engagement is necessary to build trust among the audience. After posting, take out some time to engage with the audience. It increases the communication between you and your customers. Ignoring the engagement can cause loss of the customer.
· Not having content strategy:
Content strategy is essential in content marketing. You can create good content with the help of strategies. It helps in saving your time in the content creation process. In this way, you can create and publish content consistently on the platform.
Content Marketing can help in building a social presence online. It is useful in increasing brand awareness and sales. If you do this efficiently, it will increase the engagement with the audience.
Last but not least…
Use the right strategies of content marketing to grow on LinkedIn. Follow best practices and avoid mistakes. Content Marketing proves to be useful for every business. Most businesses are leveraging content marketing to grow business. There will be a rise in the use of content marketing on LinkedIn in the future. The platform provides many opportunities to grow.
