How to develop a content strategy that generates leads?
If you have a great content strategy then you can gain several quality leads. I do generate leads in the same manner. All you need is to leverage these 5 Steps to generate more leads using content strategy.
Step 1-Identify Your Audience:
To build an effective LinkedIn Content Strategy, you need to identify your audience first. In this way, you can target the right audience through your content. Know their demographics, and learn what they are searching on Google. This way, you will share content that truly matters to your target audience.
Step 2-Start Keyword Research:
For content to generate leads, you need to know about the keywords your audience is using while searching. One of the most effective ways to do this is by understanding LinkedIn Algorithm Tips – In surfaces content can help you pick the right terms. You can use Google and Google Keyword Planner for this research, and yes, they are FREE to use.
Step 3-Create High-Quality Content:
As a LinkedIn Growth Strategist, you need to create high quality content to hold your audience’s attention. Add value to the audience through your content. Quality means sharing insights that your audience can get only from you, so focus on being creative and unique.
Step 4- CTA & Conversions:
To capture the leads, you need to optimize the content for conversions. Your posts must end with a question or a curiosity.
Step 5-Determine The Distribution Channels:
Once you have created the content, the next step is to distribute it. You can use various social media platforms to distribute the content. But I would recommend you to be on the platform where your audience is spending most of their time.
If you want to build a content strategy to generate leads, work with a LinkedIn marketing expert who understands how to attract the right audience. You can also connect with a LinkedIn coach and marketing expert to refine your approach and maximize your reach.