How to develop a content strategy that generates leads?
If you have a great content strategy then you can gain several quality leads. I do generate leads in the same manner. All you need is to leverage these 5 Steps to generate more leads using content strategy.
Step 1-Identify Your Audience:
You need to identify your audience to create the content. In this way, you can target the right audience through your content. Know their demographics, and learn what they are searching on google. This way, you will share content matters with your target audience.
Step 2-Start Keyword Research:
For content to generate leads you need to know about the keyword that your audience is using while searching. You can use google and google keyword planner as well for this research and yes they are FREE to use.
Step 3-Create High-Quality Content:
You need to create high-quality content for holding the audience’s attention. Add value to the audience through your content. Quality means that you should share content that your audience would get from only you, hence you need to be creative and unique.
Step 4- CTA & Conversions:
To capture the leads you need to optimize the content for conversions. Your posts must end with a question or a curiosity.
Step 5-Determine The Distribution Channels:
Once you have created the content, the next step is to distribute it. You can use various social media to distribute the content. But I would recommend you to be on the platform where your audience is spending most of their time.
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